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Case Studies

Strategy, execution & measurable growth.

Across B2B, SaaS and technical verticals - usually against competitors with far more domain authority. Here's what that looks like in numbers.

Featured · Aico · Fintech SaaS · 9 months
Fully directed by Davor Karafiloski

From invisible to industry authority: Aico's fintech SEO transformation

In December 2024, Aico's site generated 10–20 organic clicks a day, mostly branded. Competitors dominated every high-intent SERP with far higher domain ratings. Over 9 months, a structured 5-phase strategy turned SEO into Aico's core demand-generation channel.

275%
organic traffic growth
2,923%
impressions increase
26,251
first-page keywords
19,781
top-3 rankings
1,250+
AI & LLM citations
PHASE 1
Full-spectrum audit & growth strategy - seven simultaneous audits in month one.
PHASE 2
Fintech glossary for ToFu authority - 3,300+ keywords ranked in 5 months.
PHASE 3
Reversing content decay - stagnant posts doubled impressions in 6 weeks.
PHASE 4
BoFu optimisation - 40+ new top-10 positions, consistent demo requests.
PHASE 5
LLM & AI search visibility - 1,250+ citations across AI Overviews, ChatGPT, Perplexity, Gemini.
gotStubs · Ticket marketplace
700%
organic traffic growth

Programmatic SEO across thousands of auto-generated pages: template reoptimisation, flattened URL architecture, a prioritisation framework, and targeted link building. 200%+ growth in sales.

Ocuco · Optical SaaS, global no.1 · CRO SEO
$1M+
revenue generated in under 6 months

300% organic lead growth in 5 months - then CRO SEO turned that traffic into revenue: collaborating with Ocuco's product team and using behavior analytics to align every page with the product's real strengths.

Read the full case study →
Frontline · Managed IT, local SEO
200%+
organic lead growth from local search

Local SEO architecture: geo-targeted pages for every Los Angeles neighbourhood, local schema, NAP consistency, and intent-matched content per location cluster.

Further notable clients

Microtica
Cloud DevOps SaaS
SEO for an AI-powered Kubernetes platform targeting DevOps and technical SaaS buyers.
Clarity.cx
SAP consulting
Technical B2B SEO in SAP CPQ, BRIM and Quote-to-Cash for enterprise buyers.
Sharecat
Industrial data SaaS
Niche enterprise SEO for a global industrial supply-chain data platform in oil and gas.
Codeable.io
WordPress platform
Content and keyword strategy for the only exclusively vetted WordPress developer marketplace.
Mercur
Marketplace platform
Developer-audience SEO for an open-source multi-vendor marketplace built on MedusaJS.
TailoredCV.ai
AI career SaaS
Growth SEO for an AI-powered CV and cover-letter builder in a fast-moving consumer AI niche.
Wiremo.co
Reviews platform
SEO for a customer-review platform serving e-commerce brands on Shopify and WooCommerce.
Proof, Not Promises

Straight from the dashboards.

Unedited Search Console and Ahrefs data from client accounts I've directed.

Growth
85.1K clicks at a 25.3% CTR
Sustained daily growth after a full strategy reset
Google Search Console: 85.1K clicks, 25.3% CTR
Growth
Near-zero to 20K daily organic visits
Two years of compounding content architecture
Ahrefs: organic traffic growth to 20K daily
AI Search
2.6K AI Overviews owned
The LLM visibility strategy, visible in the data
Ahrefs: 2.6K AI Overview SERP features owned
Growth
183 → 8,000+ top-10 queries in a year
4,836 of them in positions 1–3
Top 10 queries growth: 4,836 in positions 1-3
Recovery
A full traffic-drop recovery
A year of decline reversed within months of taking over
Search Console recovery after engagement start
New Domain
Zero to 29.5K clicks & 1.08M impressions
A new domain built into a demand channel
Google Search Console: 29.5K clicks, 1.08M impressions
What Would Growth Mean For You?

Run your own numbers.

Every engagement I take starts with a forecast - growth translated into revenue before you commit a budget. Here’s the simple version. The growth slider defaults to 275%: what Aico actually got.

Additional revenue per year
$330K
on top of $120K you’re making from organic today
Get the real forecast →
Directional maths, not a promise - the real model accounts for intent, seasonality, and your funnel.
Revenue impact · SmartClick
3.5× MRR growth ↑
from $10–15K to $35–40K in a single year

I built the SEO division's offering, pricing, and delivery model from zero. A compelling pre-sales process - audits, forecasting, roadmaps - made SEO a primary revenue driver within 12 months.

Client retention · SmartClick
3× longer tenure ↑
average engagement from 6 to 18 months

Retention is the clearest signal of SEO quality. Rebuilt onboarding so outcomes are visible from month one - closing the anxiety gap that causes early churn.

Want results like these?

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Proven SEO systems for SaaS teams that refuse to fall behind in AI-era search.

© 2026 Davor Karafiloski. All rights reserved.
Skopje, North Macedonia · SEO Director at SmartClick